The new generations of entrepreneurs who have developed their business to the point of needing investors to build larger, are hesitant about giving up control of their business. CEOs that are raising capital for their business want to know that the investor can bring a benefit to their business. Entrepreneurs are more likely to give up some control of their business, if they feel solid chemistry between them and the investor and if the investor has great skills with plenty of contacts to help grow the business.
Venture capital firms are looking for businesses with solid business plans that are realistic. The business plans should outline the financial planning for the future growth of the business that covers all aspects. The plans should prove beyond a doubt that the projected plans are solid and why more financing is needed. Documents need to show how much money is needed so the business can grow into profitability.
Most investors are also looking at those businesses where the owner has put up his own money for the success of the business. If the owner is willing to take the risk on himself, investors seem to be more willing to put up the extra capital needed. Entrepreneurs who are willing to take a personal risk are usually harder working at making the business grow.
When presenting the business plans to investors, make sure the presenter has a good knowledge of management and can be forceful in bringing the facts to the table. Make sure the whole team presenting the business plans to potential investors, are well versed on presenting the plans. Investors want to see a positive attitude from those that are going to be running the business and spending the money from the investors.
Investors will want to see financial statements and budget plans for the business. If the business is, up and running create a quick layout of the financials and how the business is doing. Investors are not looking for a perfectly financially sound business. They are looking to see how the finances are handled and what improvements need to be addressed.
Capital investors are in great demand. Make sure that all the business plans are completely prepared properly and that all presenters are equipped with the right financial reports, charts and budgets for the business. A poor presenter could diminish the chances of the business gaining the financial money needed to grow or expand a business. Investors will ask all sorts of questions and the answers need to be the ones the investors are looking for without any hesitation from the presenter. Presenters need to know the business inside and out and be able to have the patience for answering questions from more than one investor.
The final step would be to show exactly how much money is needed and how it will be spent to improve the business for future growth. Do not inflate the amount of money needed. Investors are very knowledgeable about business finances and do not play games when investing their money.